Chegg Math Animation

After.jpg

Chegg Math

Creating A Sketched Look in After Effects

 

This month we were given the great opportunity to make a video for Chegg. For the rare few of you that are unfamiliar with the company, Chegg is a big player in college learning. You can view our video for Chegg Math below. The goal stylistically was to tell the story using only a woman’s sketches on her graph paper.

 

 

Developing The Look

 

 The Final vision of the boy wonder

We didn’t start from 0. The Chegg brand guide references a look for sketches.   However, they only have a reference for still imagery. The concept of moving sketches needed to be created.

 

Making The Sketches Move

Our main tool for this creation was Adobe After Effects. We started out by drawing each sketch. Here’s an example of a female student we drew. Once we drew each sketch using simple vector art within the app, we animated the paths using the “Trim paths” functionality in After Effects. By keyframing the start value we’re able to give the look of the sketch being drawn.

By keyframing the start value we’re able to give the look of the sketch being drawn.

 

Make it LOOK Sketched

The problem with the above animation is that it doesn’t look sketched. It’s too perfect! The lines are too straight and it doesn’t look like it lives in the real world. Below you can see what we applied to each animation to make it looked “sketched.”

 

Turbulent displace was used to make the lines less straight.  Roughen edges made those lines move and look sketched.  The blur was used to help with making the sketches look like they were attached to the paper itself.

Roughen edges made those lines move and look sketched.

The end result:

 

This was our first venture into crafting a hand drawn look in After Effects. The client was pleased, and that means so were we. If you ever need guidance or help creating something similar, you can always reach me at www.sheffermedia.com.

 

Ryan ShefferComment